DESI(RED)

The Red Campaign Bono from U2 helped launch for Gap via the Oprah Show is putting real dollars into the Global Fund to eliminate AIDS in Africa.

Incidentally, they didn't think to market DESI(RED) to Indians--it would be a big hit, given that red is an auspicious color in Desi Culture and well, Desi is after all the English spelling of the word for "native" or "resident of India" in Hindi--c'mon Oprah, get with it...target us!

Speaking of Target, wouldn't it have made more sense to do this campaign through Target--after all, Red is their signature color, especially in all things marketing--not to mention you wouldn't stop at T-shirts; you could have lampshades, pillows, coforters, PJs, and myriad of other RED items.